Charities that run successful and cost-effective marketing campaigns rely on strong storytelling and social listening sills, says Mike Buonaiuto. "Most brands are now so lazy, relying on the data alone to power creative ideas regarding both the content and to whom it's shown," he says.
United Way of the CSRA in Georgia has named Brittany Burnett as its new CEO. Burnett worked for 11 years at the Atlanta United Way and with United Way-funded CHRIS 180 for the last three years.
Members of the Army and Air National Guard and the Air Force Reserve throughout California have been called in to help fight wildfires in the state. In addition, reservists from Peterson Air Force Base in Colorado have been deployed, along with a C-130 Hercules aircraft equipped for firefighting.
The release of a report on sexual assault risk in the military has been delayed again by the Defense Department. The report, which is now scheduled for release in September after additional clarifications, was delivered to the Pentagon in July by RAND.
Army Secretary Mark Esper says one of his top priorities for 2020 is to boost the number of active-duty, National Guard and Reserve troops, in addition to modernizing the service branch. "We aim to see by 2028, and certainly sooner than that, an active-duty end strength of greater than 500,000 soldiers with associated growth in the Guard and Reserve," he said.
Lt. Gen. James Dickinson, leader of the Army Space and Missile Defense Command/Army Forces Strategic Command, praised his workforce of 3,000, saying they are the first line of defense against space and missile threats. "They are a multicomponent team, meaning that they belong to the active Army, United States Army Reserve and Army National Guard," he said.
Army Reserve mortuary troops are helping the Bureau of Forensic Sciences in Puerto Rico transport and properly store human remains. "Our soldiers will not conduct autopsies, but assist pathologists in the process, which should expedite matters and reduce the crisis," said Army Reserve-Puerto Rico Chief of Staff Col. William Griffin.
Air Force reservists practiced their emergency water landing skills in Florida recently. More than 30 troops from the 301st and 39th rescue squadrons got classroom instruction and practiced what to do if the aircraft they were in landed in water.
Discharges of immigrant recruits have been suspended by the Army, according to a memo signed by Marshall Williams, acting assistant secretary of the Army for manpower and Reserve affairs. The discharges were suspended to allow officials to review the process, said Lt. Col. Nina Hill.
United Nations Secretary-General Antonio Guterres is urging all parties in Yemen to uphold their obligations under international law and work to protect civilians following a deadly airstrike by Saudi-led coalition forces. Guterres has also called for an "independent and prompt investigation" into the attack, which reportedly killed dozens of children.