Small Business
Top stories summarized by our editors
1/15/2018

When people say leaders must show vulnerability, what they really mean is leaders should be human and approachable, writes David Brock. "Rather than setting leaders on pedestals, thinking of them as 'different,' aren't we better off thinking of them as human, trying to excel in their job -- just like all of us?" Brock writes.

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David Brock
1/15/2018

US economic growth is much of the reason for an increased trade deficit with China, writes Salvatore Babones. "In a strong economy, a big trade deficit simply means that more capital is flowing into a country than is flowing out," Babones writes.

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Forbes
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US, Salvatore Babones, China
1/15/2018

Every sales kickoff should be unique and centered on a theme that's appropriate for the new year, writes Jim Ninivaggi. Use pre-work to allow participants to learn as much new material as possible before the meeting, and reinforce the meeting's messages throughout the year.

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Jim Ninivaggi
1/15/2018

Direct-mail messages tend to receive better response rates than email, but direct mail is expensive and carries a lower return on investment than email does, writes Aja Frost. Swag boxes, fake press releases from your prospect's company and other marketing items are examples of ways teams can get creative with direct mail.

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HubSpot
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Aja Frost, return on investment
1/15/2018

Physical retailers will be able to use pay-as-you-go storage to reduce costs in the future, writes Stephen Armstrong. Also, personal assistance and customized shopping experiences will help retailers set themselves apart from the competition.

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Wired
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Stephen Armstrong
1/15/2018

Loosened mortgage lending requirements could help boost US economic growth, according to JPMorgan Chase CEO Jamie Dimon. "We are not [talking] about going back to subprime, but loosening credit to some people," Dimon said.

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Fox Business
1/15/2018

Electronic documents can help sales representatives make changes to contract terms on the fly, allowing for more closed deals in the process. Meanwhile, e-signatures can help representatives avoid manual filing tasks and spend more of their time on sales activities, writes Mathias Thulin.

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HubSpot
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Mathias Thulin
1/15/2018

Developing a sense of self-awareness can help you achieve better results as a leader, and a few simple steps can help you improve in this area, write Rasmus Hougaard, Jacqueline Carter and Marissa Afton. Practicing mindfulness, taking breaks when necessary and focusing on what others tell you can help.

1/15/2018

Building an integrated marketing strategy requires marketers to focus on the content being created, Robert Rose writes. Using the example of a global tech company, there are four key objectives every marketing plan must cover, including bringing more customers into the pipeline and increasing the value of existing customers.

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Robert Rose, tech company
1/15/2018

The best business teams include not only top performers, but also people who act as the "glue" that holds everyone together during tough times, writes Mareo McCracken. These employees "might not be the best at any one thing, but they are resilient and love helping others," he writes.

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Inc. online