People often claim their first memories are from age 2, but many of these early remembrances are most likely false, according to a study in Psychological Science. Even still, researchers said, such false memories can have a positive effect on people's development and well-being.
Effective leaders should focus on building the best culture, asking questions and then laying out the path to answering them, says Berlin School of Creative Leadership professor Paul Verdin. "It's a very different mindset, and it means we have to be comfortable from the top down, to live in uncertainty and to admit that 'we don't know,' "
To add value to your offerings and attract more customers, determine your buyers' interest levels in delivery benefits, warranties, guarantees and other features. "You can become service-focused by analyzing what aspects of your back-up service offers would be most beneficial to the client's business," writes Sean McPheat.
In written correspondence, skip the antiquated "Dear Sir or Madam" in favor of a customized greeting based on your research of the person or company you're reaching out to. "If you're reaching out to a business associate for the first time, your first impression should be that of someone who's proactive and curious about learning who they are," writes Meg Prater.
You can improve sales to existing customers by offering financing options or using exception reports to bolster cross-selling effectiveness. Another way to upsell is to offer online training or ongoing support for your products as a service, writes Marc Emmer.
Manufacturers have grown increasingly concerned about how tariffs will affect their businesses, according to the Federal Reserve's newest Beige Book report. "A number of manufacturing contacts remarked that tariffs have raised their costs," said the report.
Duplicate leads in your customer-relationship management system can result in extra costs by wasting sales representatives' time, writes Warren Fowler. Other effects of duplicate information in CRM systems include inconsistent communication with leads and threats to data security.
Consider how much your competitors are spending on marketing technology when setting your own budget, writes Falon Fatemi. Your marketing technology budget should include allocations for areas including customer-relationship management, marketing automation, predictive account intelligence and sales enablement.
Developing a work culture of accountability is key for encouraging more responsible behavior among employees, writes Marcel Schwantes, founder of Leadership From the Core. He recommends five steps to create a more accountable workplace, beginning with educating your employees on how the business works and how their contributions fit in.
It's possible to get more out of your business' marketing efforts by reusing video content on multiple social media channels. Hernan Vazquez explains how to get more mileage from your content on sites such as Instagram and YouTube, as well as your company's blog.
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