Recent tax reforms and an improved regulatory environment are among the factors promoting expansion in the franchise industry, according to IFA's Franchise Business Economic Outlook for 2018. States in the West and South, including Florida, are expected to show strong growth in franchise employment and output.
The Senate could help to put an end to the confusion surrounding the joint-employer definition, writes Brian Crawford of the American Hotel and Lodging Association. "By passing joint employer legislation, the Senate can codify the original definition of joint employer that has served us for decades," he writes.
Data can be a powerful part of the decision-making process, but some startups get off track by relying on relatively small or outdated data sets. "If you have a database of 20,000 people or a few million, all that data changes a lot every month," said Matt Sornson, head of growth marketing for Clearbit.
It's an exciting time to be an entrepreneur in France, given the country's commitment to growing its startup culture, but a customer focus is still key, says Aymeric de Pontbriand, co-founder and CEO of Scortex. "Some people want to win every single prize and not focus on customers," de Pontbriand said.
Hiring a vice president of marketing early in the life cycle of your software-as-a-service startup can pay dividends, writes Jason Lemkin. As your company continues to grow, you can round out your team with executives who can lead sales operations, customer service and other business functions.
The departure of a valued employee is a reminder to perfect your processes, develop contingency plans and create a culture focused on learning, entrepreneurs say. "People will get bored if they are simply doing the same thing over and over again," notes Jared Atchison of WPForms.
Social media can be a highly effective way to get the word out about your upcoming business events. Niki Lancaster shows how it's done, beginning with identifying the best platform for your purpose and creating an event hashtag.
Sales teams can't afford to stagnate as strategies must be regularly tweaked to foster improved results, writes David Brock. "We have to constantly look at innovating and changing -- otherwise, ultimately, what has always worked no longer works," Brock writes.
Top sales representatives are able to drive opportunities and account growth while uncovering the needs of potential buyers, according to a RAIN Group Center for Sales Research study. Meanwhile, time management and the ability to inspire buyers with ideas were determined to be less important sales skills, the study found.
The US has been ranked the world's most competitive economy by the IMD World Competitiveness Center. Brisk economic growth and a culture of scientific and technological innovation helped the US take the top spot from Hong Kong, according to the Swiss group.