Mondelez is deploying a four-pronged strategy for the future that involves fresh innovations, expanding its power brands into new categories and markets, strengthening its e-commerce business and sharpening execution, said CEO Dirk Van de Put. "More than ever, we need to put the consumer at the center of everything we do, and we need to execute with excellence every day in every store," he said.
Coca-Cola is bringing its Georgia Peach and California Raspberry Coke flavors to store shelves this week in single glass bottles and four-packs. The launches represent the first new flavors for the Coca-Cola line since the 2002 debut of Vanilla Coke.
PepsiCo is extending its Naked line beyond smoothies and juices with the launch of a new snack-bar range in three varieties. The bars will roll out to grocers this week and can be found in the refrigerated section, as the snacks are best enjoyed chilled, said PepsiCo's Becca Kerr.
McCormick & Co. is broadening the Frank's RedHot line into several new products, among them chilled prepared dips, recipe mixes and additional sauce varieties, said CEO Lawrence Kurzius. The company is also growing the French's mustard line with new products such as a honey mustard dipping sauce and stone-ground Dijon mustard, Kurzius added.
Califia Farms is joining the drinkable yogurt category with its new line of dairy-free beverages made from almond and coconut milk. "I think it's going to have broader appeal than even we may think," said CEO Greg Steltenpohl of the company's Yogurt Drinks.
Father-and-son actors Will and Jaden Smith are the entrepreneurs behind environmentally conscious water brand Just. The firm, which packages its beverages in bottles made from renewable sources such as sugar cane, recently released a flavored-water line.
Hostess has revealed three new limited-edition flavors for its classic cupcake. The snack, which is available nationwide in strawberry, mint chocolate, and sea salt caramel, is being promoted as an affordable indulgence for the afternoon day part.
General Mills CEO Jeff Harmening says the company is focusing closely on local differences in consumer demand and preference to shape products that resonate most effectively from region to region. The company, which has seen success adapting its Fiber One bars to meet the demands of the Indian market, also paired that effort with marketing that rebranded the calcium-enhanced version as Pillsbury Choco Cookie bars in India.
Nestle USA has named Steve Presley its new CEO effective April 1, succeeding Paul Grimwood in the role. "Steve's experience will prove invaluable in continuing to pursue new internal and external models to increase the speed of innovation, capitalize on M&A to seed our innovation machine, and create new income streams and capabilities," said Nestle's Laurent Freixe.
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