Just as the ancient Greeks talked about ethos, logos and pathos, making persuasive arguments today requires credibility and logic, as well as an emotional appeal, says Carmine Gallo, Harvard instructor and author. "Everything about human nature -- from the stock market to where we invest to how we vote — is based on our emotional narratives that we tell each other as groups and within individuals," he says.
Aimed at reducing carbon emissions and improving residents quality of life, a mobility as a service app was launched during the ITS World Congress in Copenhagen, Denmark. Piia Karjalainen of MaaS Alliance and ERITCO said the app needed accessible transportation data to improve mobility; a connected, service-based, automated electric ecosystem; and public-private partnerships.
The national buyer traffic index shows a four-point drop in August, according to Credit Suisse, indicating a sharp slowdown in homebuying. The slowdown stems from increasing prices and interest rates, as well as an imbalance between supply and demand.
Amazon, which earned 50 cents of every dollar spent online in the US last year, is impossible to beat at its own game, according to New York University business professor Scott Galloway, speaking this week at Recode's Code Commerce conference. A panel of retailer CEOs said opportunities do exist, such as Shopify's model of working closely with merchants and Macy's advantage of a physical presence.
Ready to climb the next rung in your career? Join in the next virtual engineering and science career fair sponsored by ASCE and other associations. Candidates and prospective employers will meet with each other live online. The free recruiting event will be held tomorrow, Sept. 20, from 11 a.m. to 3 p.m. ET, 8 a.m. to noon PT. Get details and sign up.
More than two dozen of ASCE's most distinguished honors share an Oct. 1 deadline for nominations. See the variety of awards in almost every civil engineering discipline, and nominate worthy professionals you know.
Accurate vehicle detection is critical to the optimization of traffic flow in any traffic management network and Intelligent Transport System. The inductive loop technology has continued to evolve and is now refined to the point of being the most accurate, cost effective form of vehicle detection technology available today.
Reno A&E's EverLoop™ System achieves benchmark for Vehicle Detection Accuracy Technologies.
The Prospect Park TreeKeeper Interactive Map was developed through a grant from the New York State Department of Environmental Conservation and includes results from a survey of about 12,000 trees from the New York City park. The trees generate more than $1.5 million in environmental benefits each year, the survey found.
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