The Guardian, in an effort to cut printing costs, has rolled out a new tabloid design across its print and digital publications that includes a revamped masthead. The publication has been encouraging its 150 million monthly unique digital readers to pay voluntarily for content, and 800,000 of those are now paid monthly subscribers.
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
Facebook's algorithm update to prioritize user content above that of brands and media outlets in its News Feed is the "final nail in the existing coffin" of organic reach for advertisers, says AnalogFolk's Doug Baker. Agency execs say the move will lead to more paid ads, with advertisers having to deliver higher-quality creative.
Apple has agreed to let WeChat reintroduce its "tipping" feature on iOS devices; the feature lets users tip individual content creators with real money, said WeChat President and creator Allen Zhang. WeChat has almost 1 billion users and 580,000 "mini-programs," which are similar to Apple and Android apps.
Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.
Crispin Porter + Bogusky has tapped Olympic speed-skating champion Apolo Ohno to help launch Hershey's new Gold candy bar. The push will run during the Winter Olympics across TV and social, and the brand will tweet fans a coupon link for a Gold bar for each gold medal won by Team USA.
Droga5's new push for Blue Apron, "What Cooking Can Do," features unique spots for each working day of the week that show how the brand's meal kits give people more freedom in daily life. The creative was inspired by the "thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals," said marketing chief Jared Cluff.
Estee Lauder has partnered with Expedia on a campaign that encourages customers of its Spring Gift-With-Purchase Program to post Instagram selfies wearing their best dream vacation makeup creations for a chance to win a free trip. Consumers can enter with the hashtag #Esteexexpediacontest or one that specifically mentions a dream destination, such as #flymetobali.
Hulu has announced that all 15 seasons of hit show "ER" are now available for streaming. Also, the platform has acquired the rights to "Catch-22," a six-part limited series produced by, directed by and starring "ER" actor George Clooney.
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