Budweiser won the World Cup on Twitter, with 637,925 mentions throughout the tournament, with Adidas, Coca-Cola, Nike and Apple rounding out the five most-mentioned brands globally. Budweiser's campaign, "Light Up the World Cup," included a Man of the Match Twitter voting tool, a Snapchat Lens activated by noise and GIPHY stickers for Instagram and messaging platforms.
Facebook has announced that it will start taking down fake information on its platform that could provoke violence or physical harm by working with third parties to identify relevant local content that meets the criteria. The move is a shift in policy for the site, which tackles other fake news or content by de-prioritizing it in feeds instead of removing it completely.
BBDO has created two 90-second spots for AT&T that play on movie genres and will be shown in theaters before films like "Mama Mia: Here We Go Again" and "Jurassic World," thanks to a partnership with National CineMedia. One of the ads, "Surprise," begins as a rom-com parody before taking a dark twist and descending into zombie horror.
Bonobos' latest spot from Observatory, #EvolvetheDefinition, was made specifically to debut during ESPN's awards show and features a diverse array of men reading the dictionary definition of "masculine" and discussing how it makes them feel, in particular like they must conform to socially accepted norms. "Instead of asking men to fit into a preconceived notion of being a man, the goal is to use their voices to create a world where every man -- and every person -- fits," said Observatory's Joseph Saroufim.
KFC teamed up with entertainment site Super Deluxe to host a four-hour Facebook Live stream that allowed viewers to interact with a robotic Colonel Sanders and a group of cats by voting for what should happen next, such as the colonel throwing a yarn ball or some treats. The live stream attracted 439,000 viewers, generating 5,200 shares and 17,800 comments.
Mobile messaging that includes emojis results in an 81% rise in open rates and a 363% revenue hike, Leanplum reports. Push notifications that incorporate emojis have a 254% higher open rate than those without, and emoji-equipped emails have a 66% higher open rate.
Discovery has extended CEO David Zaslav's contract for five years, keeping him on board through at least 2023. Zaslav, who has been with the company since 2007, was a driving force in Discovery's acquisition of Scripps Networks Interactive and Eurosport.
Amazon has begun bypassing ad agencies to work directly with major brands on advertising. The move complements Amazon Advertising's drive to deliver an all-embracing "Amazon strategy" that encourages brands to take advantage of services that include Amazon stores, shipping and logistics.
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