72andSunny and StubHub are emphasizing the importance of experiencing life, rather than accumulating material possessions, in a campaign called "Be There" that features stars, including rapper Future and NFL star Todd Gurley immersing themselves in different occupations, such as a sommelier and pottery maker. The push is running in Philadelphia, Houston and Atlanta with out-of-home, TV and radio advertising.
Amazon Prime Video and The Players' Tribune have partnered to tout the platform's upcoming series "Tom Clancy's Jack Ryan," with immersive videos that feature content from the show's Comic-Con experience starring San Francisco 49ers' Richard Sherman, Philadelphia 76ers' Joel Embiid and WWE superstar and UFC Hall of Famer Ronda Rousey. The videos feature each star undertaking "Jack Ryan"-themed challenges and are running on their social channels, as well as on Prime Video and TPT.
Despite being the final two contenders in the World Cup, the French and Croatian teams may not have been the most popular, at least according to YouTube hits. The top five searched and viewed teams -- Argentina, Brazil, Peru, Portugal and Mexico -- were all from Latin America.
TV networks, both broadcast and cable, are embracing better audience-measurement tools to increase revenue. "Networks are also thirsting for data that proves what most marketers already believe: TV advertising is effective both in building brands and generating sales," writes Jon Lafayette.
Lola tapped actress Lena Dunham and other influencers to give advice on sex via a hotline called "Let's Talk About It," where callers can listen to recorded thoughts from the influencers. The campaign from Giant Spoon includes a mural in Brooklyn to promote the hotline.
Omnicom announced a 2% organic revenue increase in the second quarter, below the average analyst estimate of 2.3%, per FactSet. The holding company experienced a 1% fall in North American organic revenue with a 11.2% rise in European organic revenue, compared to the same time last year.
Google's Chrome no longer allows videos to automatically play with sound, and advertisers should welcome the change, as multiple studies show that such intrusive advertising is ineffective, writes Adam Cohen-Aslatei. "Click-to-play video, in addition to providing more powerful brand metrics, is non-interruptive and ultimately puts audiences in control," he writes.
Many brands are taking advantage of memes in advertising, though this can be tricky to get right, writes Adam Pierno. Pierno notes this can be a challenge: "The closest most brands get is mimicking the meme format with posts for social media that either borrow from popular memes to insert the brand promise or try to look like a meme."
Interpublic Group Chairman and CEO Michael Roth spoke at a recent event about how agencies must start taking real action to boost diversity, not simply by meeting quotas, but by incorporating inclusion and diversity into financial and business objectives. "The statistics on women in our industry are embarrassing, but when you look at the statistics of people of color in our industry, it's disgusting to see how our industry is so far behind what other industries are doing," he said.