Digital
Top stories summarized by our editors
5/25/2018

SmartBrief has updated its Privacy and Cookie Policy. Here are the key things for you to note: Our Privacy and Cookie Policy has been rewritten to make it easier to understand and to address new EU requirements. The policy outlines how we collect, use, share and protect your personal data. It also includes details on how you can make choices about your information and the measures we've put in place to keep your information secure. We encourage you to review our new policy at smartbrief.com/privacy.

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smartbrief.com
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SmartBrief, EU
5/25/2018

Twitter is shopping a pilot programmatic ad program to US publishers. The Timeline Ads trial will place native ads in Twitter Timelines embedded in participating publishers' sites.

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Marketing Land
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Twitter
5/25/2018

A&E's "Live PD" now has more than 245,000 Twitter followers, and each week's live episodes inspire over 100,000 interactions with the show's Twitter account, says A&E's Elaine Bryant. The uncertainty of what will happen during the live show "makes it really ripe for social conversation," Bryant says.

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Multichannel News
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Twitter, Elaine Frontain Bryant, A&E
5/25/2018

Maria Alegre explores how the mobile industry is tackling ad fraud, including a concerted effort by ad platforms to implement tools to help with the detection and reporting of fraud, plus increased transparency. Marketers can also protect themselves by looking for inventory that's compliant with the IAB's ads.txt tool and by being prepared to invest in quality, she writes.

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Forbes
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IAB
5/25/2018

Millennials are a fast-growing consumer segment and Chris Cavanaugh shares ways marketers can get the demographic excited about brands. Use social media to connect cross-channel, make experiences exciting enough to share and ensure that content is attention-grabbing and memorable, Cavanaugh writes.

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Chief Marketer
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Chris Cavanaugh
5/25/2018

As the new CEO of Liverpool FC, Peter Moore believes the real power behind the football club's viral clip "This Means More" lies in the engagement of the team with fans. In addition to a platform being developed exclusively for Liverpool supporters, Moore says he values time spent on Twitter, as talking to fans directly is one of the best ways to show he cares.

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SportTechie
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Liverpool FC, Peter Moore, Twitter
5/25/2018

The promotion of season two of the HBO hit "Westworld" includes puzzles, codes, images and secondary websites to keep fans looking for show clues. This approach enables fans to choose their own level of engagement with the show, as fans unlock new layers to the campaign and these are shared socially, Bryan Bishop writes.

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The Verge
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HBO
5/25/2018

Building on the success of its #cheesedreams campaign, cheese brand Pilgrim's Choice is turning fans' submissions into animated shorts. David Billing, chief creative officer at Above+Beyond, said the lighthearted approach has been effective because it uses "stories generated by real people's subconsciouses, not the pens of creatives."

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Ad Age
5/25/2018

YouTube channel Bad Lip Reading has posted a video that has been viewed more than 7.8 million times already and includes clips of the royal wedding accompanied by voice overlays meant to be bad attempts at lip reading. Included is Prince Harry offering Meghan Markle a "golden unicycle" and Prince William noting that he and Harry are "puppets" with no free will.

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Ad Age
5/25/2018

Pabst Blue Ribbon has partnered with Vice to create two videos meant to highlight what the "American Dream" means to the culturally diverse millennial generation, with the first video released ahead of Memorial Day weekend. The two video documentaries will allow young people to share the American Dream's continuing strength, says Pabst.

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Pabst Blue Ribbon, Pabst, Vice