Media executives report that Twitter is pitching repackaged, on-demand clips from live shows that will be ad-supported, such as footage from BuzzFeed's popular "AM to DM" show, which Twitter says already shows high viewing figures of short clips tweeted after the live program. The sources say that Twitter is also exploring ways to make on-demand clips more prominent in timelines.
Catering to the rapidly growing market for home-based devices connected to the internet, Verizon is offering TechSure, a help desk with three levels of consumer support for a monthly fee. Plans range from $10 to $30 a month, all of which include 24/7 phone service for device setup and troubleshooting.
Phillip Krynski discusses successful influencer campaigns from three different brands and why each has resonated with its audience. From the monster chili cheese fry platter Matt Stonie eats in a Dollar Shave Club-sponsored spot to Urban Decay's use of Nicole Richie's makeup tutorials, marketers can use creativity to create memorable campaigns that spur consumer engagement, he writes.
Urban Outfitters is leading lifestyle brands on social media, with more than 26.4 million likes across social platforms so far in 2018. Jonathan Gardner reviews what is driving the brand's social success, including cross-posting the most popular content across platforms, working with the right influencers and ensuring the brand voice resonates with authenticity.
Facebook has expanded its Instant Games feature from a select group of partners to everyone. The company has also launched an advertising application programming interface for games, which will allow developers to track ad performance in games via Facebook's Monetization Manager, and it is testing an in-app purchase feature.
The trimmer version of Facebook that is already available in more than 100 countries with slower internet access is now coming to developed environments, including the US. Facebook Lite is intended to serve those consumers whose personal online access is limited.
Brands are flocking to any safe spaces they can find for their advertising, and they're increasingly seizing on the safety in mobile game apps. Google, Facebook and other tech leaders are exploring the field, where in-app game ad sales jumped more than 25% last year.
To better target a millennial audience, brands need to know how the audience responds to advertising, Karina Tama-Rutigliano advises. Brands should promote product quality for price, use loyalty programs to convey value, and remember the importance of social media advertising and online reviews in influencing the buying decision, she writes.
A Facebook video featuring two orthopedic surgery residents from the Mayo Clinic perform "Alright" by Mike Yung while in scrubs had attracted more than 1 million views as of Thursday. "As health care providers we often meet people at their greatest time of need ... and sometimes the best gift you can give is a simple reminder that everything will be alright," said Dr. Elvis Francois, who posted the video.
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