Technology has already contributed greatly to human happiness, and the advent of artificial intelligence promises to accelerate the trend. Internet attorney Andrew Rossow reviews the ways this evolution is likely to play out in improved life quality, increased free time and better data security, concluding AI stands to be a "game changer."
Vevo is going all-in on YouTube with plans to close down its mobile apps and consumer-focused website. "Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities," according to a Vevo statement.
Ninety-six percent of social mentions of US fashion retail brands come from consumers using brand hashtags, with just 4% including their handle, per Digimind. The report recommends that brands don't simply listen in on social media by tracking conversations that tag them, but should actively seek out engagement using compelling hashtags.
New York Media and The Financial Times have paused their paid investment in Facebook advertising due to the platform's new ad policy, which demands that news publishers conform to the same rules as political advertisers. "We strongly believe to conflate news with advocacy is a very dangerous direction to take," said The Financial Times' Jon Slade.
Consumer finance publisher Kiplinger has attracted over 30,000 new email newsletter subscribers over the past few months by investing in Facebook ads. The brand employs Keywee to target people similar to those who have liked its Facebook page.
Emerging from the 2016 election social media controversies, Facebook and Twitter are planning to introduce more transparency in this year's campaign ads. Kerry Flynn explores the reasons and what the changes will mean for marketers.
Nearly a third of consumer browsing will be through voice rather than screens by 2020, according to one forecast, and marketers need to adjust, writes Jennifer Kyriakakis. This will include meeting the challenge of personalization, delivering a message "to the right person, through the right device at the right time," she writes.
A monthly price of just $15 will buy an unlimited data plan from FreedomPop's MVNO. It will be the lowest price for such plans offered in the US when the Unreal Mobile service launches over the next few months.
Taxi passengers in New York will soon have new options on their seatback screens. Curb mobile app users will be able to add a map and fare monitor as well as pay for the ride via mobile.
Publishers anonymously share their unfiltered thoughts about social platforms and video, giving the best responses about YouTube and Twitter. "Twitter is a breath of fresh air in that they do want to work with you," said one publisher.