Media consumption has evolved to a point where brands are struggling to reach target audiences in the moments they're paying attention to any one particular medium. To succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.
Don't miss the 2018 ANA/BAA Marketing Law Conference, November 7 to 9 in Chicago, Ill. Hear from 150 speakers from major brands including Google, Twitter, Snap, Pinterest, Uber, Facebook, Whole Foods and P&G. Also, enjoy keynote addresses from Andrew Smith, director of the FTC's Bureau of Consumer Protection, and Dan McGowan, general counsel at Pokemon. This is a must-attend event for deep practical legal content, fruitful networking and major CLE credits. Learn more.
US Tennis Association marketing chief Amy Choyne discusses its new campaign, which focuses on attracting young players by showing the positive influence tennis can have on children's lives. She also talks about the US Open's new lowercase logo, which she says is "a nod toward being an innovative, forward-thinking organization."
Katie Deighton explores why airlines are investing in creative, humorous in-flight safety videos, such as Turkish Airlines' partnership with "The Lego Movie" franchise that resulted in a five-minute film made using nearly 3 million Lego bricks. Airlines must regularly update funny safety videos for frequent flyers, says SimpliFlying's Shashank Nigamas, as there is "a fine balance where it needs to be on brand and humorous, and yet not annoy your most important customers."
Register today for PRSA's International Conference, and save $200.00 off the registration fee. Taking place in Austin from Oct. 7 to 9, ICON offers more than 80 professional development sessions and countless networking opportunities. Take advantage of the Saver Rate here.
United Airlines has named performer Tracee Ellis Ross as the spokeswoman for its United Airlines Explorer credit card with JPMorgan Chase. Ross is featured in a number of 15- and 30-second spots explaining the benefits of the new card.
L'Oreal has signed a long-term deal to collaborate with Facebook on augmented reality initiatives for brands including Yves Saint Laurent, Lancome, Giorgio Armani and L'Oreal Paris. The first campaign is for NYX Professional Makeup, which includes news feed ads that use L'Oreal's Modiface technology to enable users to virtually try out makeup before being able to purchase products directly on the platform.
Monster Energy will begin shifting its energy away from the Mutant brand domestically and will put those efforts behind newer products. "We think that Mutant in the US is probably something we're probably going to tailor off and sort of refocus our attention," said CEO Rodney Sacks.
Hyundai is celebrating Saudi Arabian women's legal right to drive, after a decade-long ban on female drivers was recently lifted there, with a 30-second spot that shows a Saudi woman pursuing her dreams. The campaign includes both an English-language and an Arabic site, collaborations with Saudi influencers and digital showroom experiences designed for female drivers.
Nestle USA CEO Steve Presley outlined the firm's consumer strategy this week, and the story ranked first with SmartBrief's food and beverage readers. Chobani's entry into the condiment market, Kraft Heinz's innovation plans and Kellogg's potential acquisition targets also made the week's top 10 list.