More than 55% of millennials don't trust big luxury brands, saying they've "lost their personal feel," Mindshare reports. The study highlights the diversity of modern luxury consumers, and how each consumer subset can be influenced in different ways.
There are few things that frustrate a designer more than "subjective" client input on a project, such as the demand to "make it pop," Andy Duke writes. He recommends five ways for designers to keep those types of opinions at bay.
Good storytelling can have more of a lasting impact on listeners than statistics or power point slides, a Stanford University study reveals. With practice and a simple message, PR pros can better connect with consumers, writes business-communication expert Karen Friedman
The PRSA Board of Directors Election process is open, and the Society is seeking candidates to fill the three annually available Executive Committee positions as well as Director positions for five Districts and one At-Large position. Qualification requirements can be viewed here.
Mountain Dew is offering NBA enthusiasts a chance to sit courtside with comedian Kevin Hart as part of its #CourtSideKick promotion. The company launched the contest following the news that Hart will be the new face of its MTN Dew Kickstart brand.
Coca-Cola is planning to debut fresh "communication and engagement" in the next few months to bring in new Diet Coke consumers and to capture the attention of existing ones. "It's going to be a process of experimentation," said CEO James Quincey regarding how the soda giant will boost Diet Coke's profile.
Artificial intelligence is transforming the way people interact with computers, from button-based to voice, and developers are focusing on the ruling "god bots" such as Amazon's Alexa, says Chris Messina, creator of the hashtag. Looking ahead, Messina says, "The next wave of software is deeply personal, [requiring] enormous amounts of personalization and pattern recognition and matching the way a system responds to an individual."
Consumer fatigue with apps and all that they demand is growing, and chatbots stand poised to take their place, writes PHD chief Mike Cooper. This is key for brands, with chatbots' ability to instantly access social profiles and personalize information for a variety of functions without the hassle of navigating different user interfaces, he writes.