Digital ad revenue in the US will hit $106 billion this year, accounting for 51.5% of total ad spend, Magna reports. Additionally, mobile digital ad spend will make up nearly two-thirds of all digital ad investment and has surpassed TV spend.
Taco Bell is getting ready to celebrate National Taco Day on Oct. 4 with a push from Deutsch across 20 countries that includes an animated spot, "Glen and the Magic Taco," which features a talking taco named El Cruncho that delivers tacos to everyone one day a year. The campaign also includes market-targeted special offers and merchandise, and fans can find out what's happening in their country on social by following #NationalTacoDay.
AT&T is appealing the Justice Department's rejection of its proposed Time Warner acquisition on antitrust grounds. The telecom company defended the sale and said it would not hurt competition.
Actor Chris Pratt is partnering with Michelob Ultra in a new campaign that invites athletes with disabilities from Achilles International to join the brand's team for the TCS New York City Marathon. Michelob will make a donation to Achilles International for every case of beer it sells.
Twitter is trialing Timeline Ads on third-party publisher site timelines in partnership with ad tech firm OpenX. Publishers and Twitter will split ad revenues, and four ads will be displayed among the top 20 tweets in embedded timelines.
Highlighting its collaboration with Google Assistant, Lenovo has launched the "Seeing is Better" campaign to pitch its Smart Display touch-screen devices. Spots from SuperHeroes NYC/Amsterdam and produced by the Good Co. encourage voice-assistant owners to make an upgrade.
Digital TV provider MobiTV has added 90 networks -- including Bloomberg Television, Discovery and Univision -- to MobiTV Connect, its subscription branded TV app service. The company says the growth of smart TVs and connected platforms including Roku and Amazon Fire TV has contributed to its growth.
OWN is adding several unscripted romance shows to its Saturday night lineup beginning this fall. The new lineup will kick off with "Ready To Love," debuting in October, followed by November's "Chad Loves Michelle," with additional series to premiere in 2019.
Amazon has announced plans to launch the Fire TV Recast, a network-connected DVR system. The company plans to launch 500-gigabyte and 1-terabyte versions this fall; the devices will allow users to record over-the-air broadcasts to stream to other devices.
Over-the-top advertising is expected to rise to $2 billion this year, per a Magna analyst. This reflects a 40% year-over-year increase, with spend rising as OTT ad inventory increases.
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