Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.
Hulu has announced that all 15 seasons of hit show "ER" are now available for streaming. Also, the platform has acquired the rights to "Catch-22," a six-part limited series produced by, directed by and starring "ER" actor George Clooney.
Advertising trends such as 360-degree videos, video stories and livestreaming are expected to become more popular in 2018, industry experts say. Recent polls show that 90% of Twitter video views and 60% of YouTube views happen on mobile devices.
Cadbury has launched a new campaign for its Dairy Milk line that highlights acts of kindness, with a video showing a young girl buying a chocolate bar for her mother's birthday using toys and buttons she collected. The campaign also includes out-of-home marketing and a pop-up store in London where customers can pay for chocolate bars with buttons and other small items.
The Sports Fans Coalition launched Locast -- a free streaming service with 13 local broadcasts available in New York City -- to see if operating as a nonprofit would pass legal muster, says SFC's David Goodfriend. Although its service is free, Locast is asking users for a $10 donation per year.
AMC announced the launch dates of several new or returning shows during the Television Critics Association press tour. Highlights include the kickoff of season 4 of "Fear the Walking Dead" on April 15, the launch of season 3 of "Into the Badlands" on April 22 and the start of six-part special "AMC Visionaries: James Cameron's Story of Science Fiction" on April 30.
Rovi has filed lawsuits against Comcast over the alleged use of Rovi's technology in Comcast's X1 platform, but Comcast has developed most of the technology itself, a source says. "Comcast engineers independently created our X1 products and services, and through its litigation campaign against Comcast, Rovi seeks to charge Comcast and its customers for technology Rovi didn't create," Comcast said in a statement last week.
Anomaly's first campaign for Carnival Cruise Line stars new ambassador Shaquille O'Neal as "chief fun officer" taking viewers on a whirlwind tour of everything the brand's liners have to offer. The TV spot will run during the Winter Olympic Games and is accompanied by digital content starring O'Neal.
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