Hulu recently launched its March Madness Experience, which allows Hulu Live TV subscribers to tune in to the NCAA tournament. Using the app, users can select their favorite teams and receive notifications when those teams are playing; the app also automatically records all games for later viewing.
Showtime has announced that it will debut scripted series "Patrick Melrose" on May 12. The limited series, starring Benedict Cumberbatch, will mark the first time the network has aired a scripted series on a Saturday since 2000.
Personalization made possible by mobile data capture has been a major sales driver for Starbucks over the past several years, said Chief Financial Officer Scott Maw. Customers in the Starbucks Rewards program "are growing their spending rate somewhere between mid- to high-single digits," he said.
US coffee consumption has reached its highest level in six years, with a recent National Coffee Association poll revealing that 64% of Americans aged 18 and older drank a cup of java within the past 24 hours. Gourmet coffee accounted for more than 50% of the market, said consultant Michael Edwards.
Stories on Snapchat and Instagram are creating fresh experiences for social media users and a new way for businesses to tap into consumer data to more deeply engage consumers. Jia Wertz explores various ways to take advantage of these platforms, including live events that can be shared online.
Translation's latest spot for State Farm features NBA stars James Harden, Chris Paul and Clyde Drexler showing the importance of having someone on your team who "gets you" -- just like the brand's agents. The push is running across TV, digital, print, arenas and on social, including Snapchat buys and filters.
Facebook has suspended data firm Cambridge Analytica -- which was employed by President Donald Trump's 2016 presidential campaign -- over policy violations, alleging the company kept information from more than 50 million Facebook profiles after claiming it had deleted the improperly obtained information. Deputy General Counsel Paul Grewal, in a blog post for Facebook, stated the social platform will take legal action if necessary to ensure all parties are held "responsible and accountable for any unlawful behavior."
Kristina Monllos recaps the 10 best immersive brand experiences at this year's SXSW, including ABC's recreation of the living room and Lanford Lunchbox from "Roseanne," and Giant Spoon's virtual-reality experience for the movie "Ready Player One." Pandora created personal sounds for attendees, and DC Comics let visitors sit inside the Batmobile.
Worldwide, 10% of consumers own an artificial intelligence device for their home and 32% plan to get one -- but 58% say they have no interest in purchasing one, per the PwC 2018 Global Consumer Insights Survey of 22,000 consumers. The survey also reveals men in the 18-to-34 age range are the most likely to purchase such devices, and China leads the world in percentage of AI adoption so far.