Taco Bell is getting ready to celebrate National Taco Day on Oct. 4 with a push from Deutsch across 20 countries that includes an animated spot, "Glen and the Magic Taco," which features a talking taco named El Cruncho that delivers tacos to everyone one day a year. The campaign also includes market-targeted special offers and merchandise, and fans can find out what's happening in their country on social by following #NationalTacoDay.
Actor Chris Pratt is partnering with Michelob Ultra in a new campaign that invites athletes with disabilities from Achilles International to join the brand's team for the TCS New York City Marathon. Michelob will make a donation to Achilles International for every case of beer it sells.
Campaigns driven by machine learning boosted familiarity with a brand 6.2% compared with 3.3% for those created by humans, and both tied on awareness at 4.6%, according to a study by IPG Media Lab, MAGNA and true[X]. Machine-learning campaigns also drove higher brand enthusiasm and purchase intent than human-created campaigns, and they were able to reach consumers with less ad impressions.
Automakers are shifting from the use of dedicated short-range communications in autonomous vehicles to cellular vehicle-to-everything, or C-V2X, technology. Supporters are using the safety of autonomous vehicles as a selling point as the federal government considers how to proceed.
Smart speakers could completely change how consumers shop, but slow adoption of voice ordering has limited the market's potential, write Sachin Maini and Tarun Wadhwa. Only about 2% of Alexa-enabled speaker owners have used their devices for shopping, per industry data, but further innovation in voice could exponentially expand the use of these devices.
At an event Thursday, Amazon announced plans to add a range of devices in the home security, vehicle and premium audio markets. The company also unveiled Alexa-enabled devices including a wall clock and a microwave, plus updated versions of the Echo Plus, Dot and Show.
It's well-known that Android phones easily outsell Apple's iPhones globally, but in the pricier categories, Apple does much better. IPhones accounted for 43% of all sales of phones priced over $400 in the second quarter and 88% of sales of phones priced over $800, a Counterpoint Research report states.
Intel and Alibaba announced two collaborative projects, including the Joint Edge Computing Platform, an open architecture offering machine learning techniques. Meanwhile, the Apsara Stack Industry Alliance will create cloud solutions for small and medium-sized businesses using Xeon Scalable processors and Alibaba Stack.
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