A new automatic content recognition feature in Viant's TV platform delivers relevant marketing to mobile devices based on what the user is watching on TV. ACR, which draws on data from third-party software, is already incorporated into TV sets from two major manufacturers.
T-Mobile reports that its proposed merger with Sprint would allow the companies to build a unified 5G network, which would permit T-Mobile to offer another inexpensive broadband option to consumers, per an FCC filing. T-Mobile reports that it would invest around $40 billion in the new 5G network and that its efforts would result in a 55% decrease in the price of data per gigabyte.
Google sees its widespread Android operating system as key to its ambitions for a new podcast app Google says can double the global podcast audience over the next two years. The app will do so by alerting users to relevant podcasts as well as article and video results when they perform a topic search.
Instagram is expected to unveil its video platform, IGTV, which will allow users to post videos up to 60 minutes in length, much longer than the previous cap of 60 seconds. The new feature is aimed at publishing content from online celebrities and influencers instead of at promoting episodic television shows.
The Miami-Dade County Commission recently approved plans for the largest mall in the country, the $4 billion American Dream Miami, but the effort comes at a time when malls across the US are struggling. The company behind the project, Triple Five, says the focus is more on entertainment than retail, but some are skeptical the mall will be able to compete with Disney World for tourists.
Researchers are working on an augmented reality system that allows users to watch sporting events in 3D. There are a few kinks in the system to do with visibility and watchability, though researchers hope to iron them out before presenting the system at the Computer Vision and Pattern Recognition conference in Salt Lake City.
PayPal will be focusing more on payments in online marketplaces and gig work with its planned acquisition of Hyperwallet. Hyperwallet specializes in linking cash networks, card plans and mobile money services with ACH networks globally.