SmartBrief Originals Insights, analysis and best practices.
5 tips to optimize your B2B Facebook campaign

How successful is your Facebook campaign? Here are five ways to boost your outcomes.


CQG expands its footprint with Nasdaq, INE agreements

Hurricane Harvey

When hurricanes strike the Texas Gulf Coast, industry and government must work together to prepare, respond and recover.


How will the opening of a new exchange in China change global markets?

The first step for any strategic marketing campaign is to clearly define your goals and how you will measure success.

FIA Boca

Day Three at FIA Boca. Beware the Ides of March!

Jim Dillon backs accepting school environments for those with behavioral problems.

Toxic culture

3 things you should do if you realize your organization is developing a toxic culture.

News of Kraft Heinz’s new business unit caught readers’ attention this week, along with the launches of several new CPG products from big industry players.

Project management

A key principle of sound project management is the proper definition of roles and responsibilities.


Individuals, teams and organizations all have a role to play if we want to turn #MeToo into action.


All sorts of industries are forced to go understaffed. Here are some ways to deal with that.

The Upside Down pop up at Emporium Chicago

Last month Datassential traveled to galaxies not far, far away to uncover the latest pop culture concepts, culling insights and key takeaways any operator can take inspiration from.