Marketing Strategy: SmartBrief Originals

The first step for any strategic marketing campaign is to clearly define your goals and how you will measure success.

Adapt to digital marketing's evolution for the greatest engagement

Speed is necessary when it comes to fighting fraud

Self-driving vehicles will usher in a new era of digital marketing

What the Netflix original does right on so many marketing levels

I've learned more from music than any business book and here's why

The benefit of optimizing for voice search is that it will help you rank in text search results too

Building a strong marketing business means building strong leaders

Marketers must treat voice search as a conversation content is provided based on context

How distributed ledger technologies help fill critical gaps in IoT